Social media is considered the number one daily activity among Americans, with 76 percent of Facebook users.all over the world, this site is visited daily. The average time spent on email and Google is more than anything else. The study showed that 93% of traders use social media platforms to promote their business. Social networks are getting bigger and bigger every day. If you don’t use social networks for your brand, then you are simply ignoring a huge number of customers. Here are some social media strategies to increase your online presence.
Create a game plan and stick to it
The lack of an execution strategy means that your content is a waste of time. Set limits on the number of tweets you want to post per day. This number may vary depending on the requirements, but you must post at least four tweets a day to set a reference figure. Before setting a fixed number, first study your competitors, study the CFR company, how much they publish per day, because it is important to be active, but not too active. Compose your content so that it is easy to read and convenient when necessary. Prepare the content a week in advance, but also be ready to make appropriate changes.
Treat each social media platform as a separate organization
Each platform should be considered as a separate or separate block. There is content that you can share on any platform, and there is other content, such as a joke, that is not suitable for linkedin. You should develop a strategy to make the content suitable for each platform. You can share corporate materials in linkedin, but since Instagram is a more visually oriented platform, you need to place more photos in it to attract more audience to the profile. While you can basically share everything on Twitter and Facebook, these are platforms where you can share your views on a particular topic or ask others to share their views.. By paying attention to the demographic data of your subscribers on any platform, you will be able to prepare content that may interest them.
Go higher and further in customer service
Whenever a visitor does not receive a response, when he posts messages on your Facebook page or tweets on your page, trust is lost.. Because of this lack of communication, he will contact your competitor (the SMO media agency) to get all the answers to his questions. But if you respond in time, he will be very impressed and flattered by your company. The chances are higher that he will become one of your regular customers. Timely response and problem solving are two key points to win the heart of your customer and maintain loyalty to your brand forever. This is humanization-take the time to answer a personal request, which also strengthens your trust. Sometimes people make negative comments on their accounts, and at this point, without panicking, see what you can do to turn this negative comment into a positive one. Increase the level of your services; ask any client in what things or areas they think that you are missing something. Improve these things so that when the client returns to you next time, he feels the changes and can appreciate you for not ignoring his feedback.
In this rapidly changing world of social networks, mistakes are inevitable. Accept these problems, and don’t just ignore them. A small mistake like missing a comma is not such a big thing to make an announcement, people should have already noticed it and decided to ignore it, but if you keep posting this, it will only create a mess. But sometimes the problem is more serious than delivering the wrong product, in this case, actively react and apologize and tell your client what your next step will be, so that your client knows that you are actively working to fix things. No matter what big mistake you’ve made, don’t get upset, instead accept them, apologize for them, and fix things.
Tracking and discussion
Tracking is often considered time-consuming and annoying. But it only takes a few hours a month to track what is happening, to track whether the strategy is producing the right results or not. What can you change to further increase your output? Always keep track of the number of your subscribers, the coverage of your post, shared access to messages, likes for a particular message, in what period of time the audience will respond more. Make a list of hashtags that are suitable for your company and others that may not be suitable for your brand, but have a lot of coverage. Learn what your competitors are doing, follow them and stay ahead of them.